How to Sustainably Grow Your Practice with TeamCare

Are you looking to sustainably grow your practice, year over year? 

The key lies in harnessing the power of data-driven dental marketing and proactive appointment management. In this article, we'll explore how you can compound the growth of your hygiene practice using these strategies.

The Importance of Data-Driven Dental Marketing

Data-driven dental marketing is the cornerstone of modern dental practice growth. By leveraging data and analytics, you can make informed decisions that will optimize your patient care and operational efficiency. One crucial aspect is understanding the relationship between patient acquisition, treatment planning, and patient retention.

Hygiene Appointments: The Vital Link

One of the most common challenges practice managers face is dealing with patients who don't schedule or attend their hygiene appointments. These patients may cancel at the last minute, fail to reschedule, or never get scheduled in the first place. The key to addressing this issue is to focus on hygiene preappointment.

Hygiene preappointment serves as the lifeblood of patient retention. When patients regularly attend hygiene appointments, the patient-provider relationship strengthens, leading to higher retention rates. Your goal is to ensure that patients consistently schedule and attend their hygiene treatments, preventing patient churn.

Growing

Stagnating

Declining

The 5% Rule: How to Achieve Compounding Growth

To illustrate the significance of small percentage differences, consider the "5% Rule." Suppose your dental practice aims for an annual growth rate of 15% with a starting patient base of 150 patients.

If you maintain a consistent 100% preappointment rate, the combined effect of 15% annual growth and near-perfect retention from preappointments will result in exponential patient base growth. In just two years, your practice could expand from 150 to an impressive 507 patients.

However, let's say hygiene preappointment rates slip to 85%, a seemingly minor 15% decrease. When compounded with the 15% annual growth rate, this decline significantly impacts growth. Over the same three-year period, your practice would only have 231 patients.

This example highlights the substantial effects of seemingly minor changes in patient retention rates. Small increments of 5% can make a monumental difference in your practice's size and success over time.

Takeaways

1. Prioritize Hygiene Preappointment

Hygiene preappointment isn't just a beneficial strategy; it's essential for growing your dental practice. When maintained daily, it sets your practice on an upward growth trajectory. Therefore, consistently monitoring and improving hygiene preappointment rates should be a top priority for every dental practice aiming to expand.

2. Give Your Staff the Tools for Success

To learn more about how TeamCare can help you optimize your hygiene preappointment process and achieve consistent growth, visit our pricing page or click here to schedule a demo.